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For some time now I have wondered why so many clients are baffled by search engine marketing. I always try and spell things out in matter-of-fact way but so often I get blank faces looking back. I don’t discount the possibility that I am just an utter bore but (hopefully) it is down to the fact that clients just see Search Engine Marketing (SEM) as a foreign language.

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The year was 1981, I was eleven and we had just moved from London to a sleepy village in Somerset. Compared to growing up in west London with its adventure playgrounds and video arcades, the pace of life was somewhat calmer.

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To promote this year’s up-and-coming outdoor production of Peter Pan in London’s Kensington Gardens we were asked to build a corporate hospitality site detailing the venue and production overview as well as incorporating a booking enquiry form. We were allowed to use the promotional graphics from the production on the site which makes a significant impact on the site as a whole!

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