Blog / AdWords

Calling all somerset charities.full

As a charity you will understand the importance of receiving donations. These can come in many forms, goods, services, time or even hard cash. What you may not be aware of is that many corporations (large and small alike) have schemes directed at charities and nonprofits. Usually these come in the form of receiving the product or service the company provides at a cheaper than market rate or in some cases even free.

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Google certificates.full

Good news! Here at Ziontech we have just had another member of staff take and successfully pass the Google Advertising Fundamentals Exam. This exam covers basic aspects of AdWords and online advertising including account management and the value of search advertising. In order to pass the exam you have to answer 90 questions achieving at least 85%. Earlier this week Steph took the exam and passed first time with 91%! Both Tim and Rachel have also passed this exam along with the two advanced advertising exams. In order to become certified Steph will need to go on to pass one of these two advanced exams.

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Google ads.full

As a result of Ziontech becoming Google Partners and attending an advanced AdWords training day, we were made aware of the Google Ad Grants scheme. Google are offering charities $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives. In order to be eligible for this $120,000 a year of free advertising a charity simply needs to adhere to a few simple requirements such as holding a current and valid charity status and having a functioning website with substantial content.

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Google.full

Google Partners are online marketing companies, trusted by Google. Google have recently restructured the way in which a company achieves this status. There are no longer Google Certified Professionals and the criteria for becoming a Google Partner is a lot stricter. They take a look at the campaigns you currently run for your clients and decide whether you are eligible to become a Google Partner. Only one third of the previous Google Certified Professionals have become Google Partners and we are pleased to announce Ziontech are officially Google Partners!

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Google.full

Once again it’s exam time here at Ziontech. Tim and Rachel have retaken and passed their exams in order for us to continue to be a Google Certified Partner. Partners stay up to date on the latest Google tools and products by passing Google-administered certification exams every 18 months. In order to become certified, Tim and Rachel had to pass both the Google Advertising Fundamentals exam as well as one of the three advanced exams.

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AdWords is Google’s advertising product, which displays your ads to people looking for products or services similar to those that you offer on Google or its partner sites. Advertising with AdWords allows you to reach new customers at the precise moment they’re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.

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We are very pleased to announce that we are once again Google AdWords Certified Partners! Two members of the Ziontech team, Tim Clark and Rachel Clegg, have recently passed their exams, renewing their Google AdWords Qualification, therefore maintaining Ziontech’s Google Advertising Professional company status!

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It comes round every two years and we all look forward to it! Well, kind of. In order to maintain Ziontech’s Google Advertising Professional (GAP) Company status we must keep up together with our GAP exams. This year it was Rachel Clegg’s turn to resit the exam and we are very happy to say that she, once again, passed with flying colours.

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