SomHydro approached us in need of a bespoke ecommerce website. The website is based on our next generation ‘Tyrian’ ecommerce codebase. We migrated all of SomHydro’s products to from their old site to the new site putting them into the relevant categories using the advanced filtering system we produced. The process of browsing, choosing and purchasing products works seamlessly on mobile, tablet or desktop.
Advanced Ecommerce Features
The system is integrated with both SagePay and PayPal giving the customer multiple payment options. It also has abandoned basket tracking so SomHydro are able to see the customers who were interested but did not purchase and proactively contact them to avoid losing a sale.
Our bespoke system supports different variants and options in regards to products to help group together products that are the same but for example a different size (i.e 100ml or 500ml). This will make it easier for customers to shop by selecting the different options on the product page.
We have also included advanced product filtering functionality which makes it easy to narrow down the product selection. This will again make it a lot easier for customers to find the product that they are looking for.
SomHydro have a broadcast system so they can send out emails to customers for example with special offers. They also have the ability to create voucher codes which customers can apply at the checkout stage of the purchasing process.
Great SEO Performance
We have used extensive Schema.org support to help search engines understand the pages and products on that are on the website. We have also included Google Merchant Center support for Google AdWords shopping campaigns. In order to measure the performance of SomHydro’s advertising campaign we have used conversion tracking to track when a product is purchased or added to a basket, this helps to deliver fantastic AdWords performance.
