With the use of mobile to browse the web constantly on the rise, more and more websites are being designed to adapt to the device they are being viewed on. You may feel that your website works fine on your mobile device and in terms of functionality, it probably does. However, what we also saw and found very interesting during our review was that, although the websites do still work on mobile, the user did not stay on the site for long or immediately left if it did not take well to being viewed on a mobile device. If a user visits your website and it doesn’t look as they would expect it to or if it’s not very user friendly because they have to zoom in to read text they will often leave or find another website and it’s unlikely that they will return. It is important that once a user visits your site that they don’t immediately leave.
Nowadays, we use responsive design techniques with every new site we build in order to cater for all users and all devices. However, with older websites that aren’t necessarily looking for a new design we can take your existing website and retrofit style sheets to make it responsive. In order to achieve this we take your existing style sheet and modify it to make it flexible we then add additional data to the style sheet to better suit different devices. We make modifications to make text more readable on smaller displays to create easier faster interfaces to information on mobiles for example, mobile menus. We have recently done this for Quench who from 2012 to 2013 had a 97% increase in mobile traffic to the site!
If you are interested in making your site responsive or would like to discuss the traffic statistics for your website, then please do not hesitate to contact us and we will be more than happy to help!